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- How to Articulate the Business Value of MDM/PIM – Refresh 2022Dear Data Talkers, you know this is one of my favourite topics and more important than ever before. In the real-time economy, driven value from content & data is essential. This post has the intend to share some interesting and latest webinars for MDM or PIM Program Owners, how they can articulate the value of … Continue reading How to Articulate the Business Value of MDM/PIM – Refresh 2022
- Data Talks Updates on SpotifyPlease check out the latest updates of episodes listed on Spotify. In three different conversations I am looking into 1) Social Commerce 2) ETIM and 3) Food eCommerce with smart industry leaders, experts and influencers.
- Data Talks #22: Bobby-Founder Dominik Matyka on D2C and the Future of DmexcoSadly I my daughter is now too old for using Bobby to put her to sleep, but I have recommended it to some friends recently. Thank you Dominik Matyka for joining the Data Talks series, to share your experience as an entrepreneur, digital founder and the advantage of a direct to consumer business. We also … Continue reading Data Talks #22: Bobby-Founder Dominik Matyka on D2C and the Future of Dmexco
- Data Talks #21: Why you have to move from old to new tech to survive? (w. Thomas Kasemir)We live in the world of now, where everybody expects fast customer service. Who wants to wait for a search result on a web shop? Who wants to wait for a reply on a customer support ticket? In order to stay relevant, companies who build marketplaces or make their offerings in a digital world, have … Continue reading Data Talks #21: Why you have to move from old to new tech to survive? (w. Thomas Kasemir)
- Data Talks Podcast #20: Understand On Prem vs Hosting vs Cloud Native (w. Thomas Kasemir )What is the difference between On Prem vs Hosting vs Cloud Native? What does this mean for companies when using and buying enterprise software solutions? I interviewed Thomas Kasemir, who is a senior leader in RnD with experience at IBM and Informatica.
- Data Talks #20: Understand On Prem vs Hosting vs Cloud Native (w. Thomas Kasemir )What is the difference between On Prem vs Hosting vs Cloud Native? What does this mean for companies when using and buying enterprise software solutions? I interviewed Thomas Kasemir, who is a senior leader in RnD with experience at IBM and Informatica. Watch the video interview now. If you are rather a person that enjoys … Continue reading Data Talks #20: Understand On Prem vs Hosting vs Cloud Native (w. Thomas Kasemir )
- Data Talks Podcast #14: How Conrad Transformed from Retail to Platform Business -with CDO Ales Drabek
- Data Talks Podcast #10: How to Master ETIM with MDMPIM – with Magnus Hedberg & Ulrik Lilius
- Data Talks Podcast #14: How Conrad Transformed from Retail to Platform Business -with CDO Ales Drabek
- Data Talks Podcast #10: How to Master ETIM with MDMPIM – with Magnus Hedberg & Ulrik Lilius
- Data Talks Podcast #9: Will Food eCommerce become Mainstream? – with Dr. Teo Pham
- Data Talks Podcast #6: How to Nail Social Commerce with Marcel Hollerbach
- Choose the right (DAM) Solution in Three StepsA guest blog post by Ulrich Leidl. *************************** Many companies all over the planet are constantly facing that challenge: What is the best way to choose the software solution which fits the company’s needs best? Let me give you a short example to describe a concrete scenario: Let’s assume that you are working for a … Continue reading Choose the right (DAM) Solution in Three Steps
- IKEA saved by online sales during lockdown – Looking behind the scenesJesper Brodin, the CEO of IKEA ,was recently interviewed by Bloomberg on their financial results. He confirmed that their massive flagship stores are still a key element in the IKEA strategy. The flagship locations have a role beyond “retail” and play a key role in delivery and fulfillment for IKEA’s e-commerce business: 60-70% of online … Continue reading IKEA saved by online sales during lockdown – Looking behind the scenes
- Spryker Excite Recap 2020: Thy Sky is the LimitI had the pleasure to attend #SprykerEXCITE 2020 in Berlin. Yes, I attended in person, but 1000+ people enjoyed it online. Here comes my recap & learnings: Networking has changed I miss the time where I could discuss with customers and prospects over a networking & drink reception. Conferences and Networking have massively changed, but … Continue reading Spryker Excite Recap 2020: Thy Sky is the Limit
- 2021 Trend Hyperautomation – How to Make it Work in eCommerce“Everything that can and should be automated will be automated.” says Brian Burke, Research Vice President, Gartner on their latest Top Tech Trends eBook 2021. Disruption is the main theme of 2020. The impact has fallen along three themes: Peoplecentricity, location independence and resilient delivery. As organizations continue to respond to the crisis and explore … Continue reading 2021 Trend Hyperautomation – How to Make it Work in eCommerce
- How PIM & MDM Boosts eCommerce KPIsThere is one thing what all companies who subscribe to e-commerce solutions often do not see. It is the one thing without this, e-commerce sales is impossible. Selling fashion or electronics or any product or service online, is not as simple as people think. Without correct, complete and current DATA, e-commerce sales is not possible. The following … Continue reading How PIM & MDM Boosts eCommerce KPIs
- Can Chat Commerce also replace eCommerce?“Generation Mute” likes chat commerce. Generation Mute is made up of digital natives – those who have not known life without technology let alone a smart phone – who use those same phones for everything…but physically talking on them. If you appreciate to sit down and listen instead of reading this blog, you can also … Continue reading Can Chat Commerce also replace eCommerce?
- What’s Really Behind Nike’s Strong ResultsNike CEO John Donahoe recently said, “Digital is the new normal. The consumer today is digitally grounded and simply will not revert back.” Nike’s direct sales grew by 83% in Q1-2020. In June 2021 Nike topped this again. Nike announced its fourth-quarter (Q4) and annual performance for the fiscal year ending May 31, 2021 with … Continue reading What’s Really Behind Nike’s Strong Results
- The Success of Shopify and Big Commerce (Stocks) would not be possible without this …If you have not invested in the early days of Shopify and Big Commerce I am sure you regret it. And you may ask: Will their growth Continue? Will it reach heights like Amazon? But there is one thing even the smartest people do not see… COVID-19 has finally opened the eyes of everyone that … Continue reading The Success of Shopify and Big Commerce (Stocks) would not be possible without this …
- The Ultimate Collection: ROI of MDM / PIMChoosing a solution or platform has to deliver business outcomes. During almost 20 years in the master data management market, two questions which are key to the customers I worked with: What is the ROI of MDM/PIM? How do I build the business case? The ambition of my blog is to create an ultimate source … Continue reading The Ultimate Collection: ROI of MDM / PIM
- This may shock every CEO: Is Control of Data (just) an Illusion?Ted Friedman, VP Research at Gartner, shared an interesting view on data in a recent Linkedin post: “One of the common challenges we observe with data management strategy and execution is a desire to get all data “under control”. Reality is that in the modern digital business environment, and particularly amid current business conditions, it’s just not possible … Continue reading This may shock every CEO: Is Control of Data (just) an Illusion?
- CDP vs MDM – 5 Crucial Differences to knowMDM stands for Master Data Management which creates a 360 view on customer, products and places and their relationships. After the confusion for what I need CRM vs. MDM, a new term has added confusion to data driven teams and marketing organisations. Compared to that the term Customer Data Platform (CDP) is fairly new. Kalyan … Continue reading CDP vs MDM – 5 Crucial Differences to know
- Is Data Sharing the Best Way to Speed Up Digital Transformation?Data is the new asset for companies, this is well understood. Data in the cloud is standard, says Kai my latest interview partner. Why should I share it with others? This is one of many questions I asked Kai Huener from CDQ St. Gallen. During the interview we looked at what “data fitness” is. We … Continue reading Is Data Sharing the Best Way to Speed Up Digital Transformation?
- How Conrad Transforms from Retail to Platform Business – Data Talk with CDO Ales DrabekConrad Electronic, is a flag ship brand in German retail, with a traditional heritage. Today retail & digital is different than ever before. The platform economy has changed how companies, employees, external business partners and technology collaborate. Everyone talks about Amazon, Apple and Shopify. I asked Ales Drabek, Chief Digital & Disruption Officer at Conrad, … Continue reading How Conrad Transforms from Retail to Platform Business – Data Talk with CDO Ales Drabek
- Stop Gambling in eCommerce: Nail Dynamic Shopping ExperienceHope is not a strategy. You hear this from all people who lead and drive sales success. For this episode I asked Florian Lüft from Apptus how to us execute dynamic shopping in the data driven business era. But he lectured about wind surfing and maths. Why this matters to you and your digital growth? … Continue reading Stop Gambling in eCommerce: Nail Dynamic Shopping Experience
- Can Aspirin Cure this Football & Beer Headache?As a football fan I follow Classic Football Shirts on Twitter. I truly like how they frequently promote new themes all the time to entertain their audience. This time they asked what jerseys you can think of with a beer sponsor. When you follow the link you land on the webshop page which shows a … Continue reading Can Aspirin Cure this Football & Beer Headache?
- How an algorithm recommends the best wine at Vinobox.nlAs a wine lover I asked Stephan Spijkers, the founder of http://www.vinobox.nl, how his algorithm recommends the right wine. In the inteview you will learn how is they connect over 1500 wines, with many attributes & criteria to customer reviews and ratings and how Vinobox creates smart offers to new things and make people buy … Continue reading How an algorithm recommends the best wine at Vinobox.nl
- Wie finde ich die passende PIM Lösung?Heute mal ein deutscher Post. Erfolgreicher eCommerce braucht perfekte Produktdaten. PIM (Product Information Management) ist die Grundlage und der Herz aller Produkte und mehr. Wie finde ich die passende PIM Lösung? Dazu habe ich Kersten Wirth von PIM Consult interviewt: Gibt es überhaupt eine Anbieter-neutrale PIM Auswahl? Was ist der Unterschied von PIM & PXM? … Continue reading Wie finde ich die passende PIM Lösung?
- How to Master ETIM with a PIM/MDM Solution?What is ETIM? How can ETIM impact search results and time to market? How do I get started to categorise my products, to select attributes and to enrich and evolve product data? How do deal with the different ETIM versions? What would be the downside, if any, of not working with ETIM standards? How to … Continue reading How to Master ETIM with a PIM/MDM Solution?
- Will Food eCommerce Now Become Mainstream?For Data Talk I asked Dr. Teo Pham, a known social media and consumer tech expert and influencer) if food eCommerce will become mainstream in Germany after the impact of COVID-19. We looked at eCommerce, payment, customer experience and chances for local retailers and more. Check our Zoom interview on youtube now and let us … Continue reading Will Food eCommerce Now Become Mainstream?
- Data Talks… so my little one understands. Today: RecommendationsWhat are recommendations? How do you use the (master) data about parties, places and things in order to make relevant offers, recommendations, cross- or up-selling based on a certain event? I used the setup of the previous video to explain recommendations based on master data. Watch the video now:
- Data Talks… so my little one can understand. Today: MDM.Still many business people ask what the term MDM means. So I thought I start a new series to explain it to my little one first. Today: What is MDM? Master data management (MDM) is the discipline of managing the data of parties, places and things and the relationships across them. The outcomes for businesses … Continue reading Data Talks… so my little one can understand. Today: MDM.
- Omnichannel Experience at Volkswagen & How good is Germany in OmnichannelI had the pleasure meeting Erik Meierhoff, Director at diconium, formerly known from Idealo and Rakuten and Top 10 eCommerce influencer in Germany. I asked him how advanced German companies are in providing omnichannel experience to their clients. I also wanted to know, how Volkswagen (VW) is aiming to establish a seamless omnichannel experience across … Continue reading Omnichannel Experience at Volkswagen & How good is Germany in Omnichannel
- How to select the right MDM/ PIM solution?There is a lot buzz out in the market and more than 150 software companies claim to offer some kind of MDM or PIM solutions. What is PIM? When do you need MDM? What solution fits my business? For this reason I interviewed Claus Hänle on his view. He is helping companies to find the … Continue reading How to select the right MDM/ PIM solution?
- How to Nail Social Commerce?I asked Marcel Hollerbach, CMO and founder of Productsup, what are the most important success factors for accelerating social commerce and B2B commerce in a complex and ever changing world. I find out that many things which apply to selling to on Instagram and co, also applies to the complex world of B2B commerce. Watch … Continue reading How to Nail Social Commerce?
- Can an eCommerce platforms solve my prouct information management issue?Growing eCommerce revenue is at the heart of every company. Can my eCommerce tool or platform help me manage my full product catalog? A question I heard often in my work. This article evaluates Product Information Management (PIM) capabilities of the leading Ecommerce platforms and highlights the key differences in capabilities keeping in mind the … Continue reading Can an eCommerce platforms solve my prouct information management issue?
- Amazon Entering the Netherlands – What it Means for Retailers & BrandsFor Data Talks I spoke to Nikki Eijpen, a marketplace expert and consultant at Wunderman Thompson Commerce, what the NL entry of Amazon means for retailers and brands. Further more, I asked him where are todays companies on the vision of consistent omnichannel customer experience? How to make Instagram commerce a success? Watch the interview … Continue reading Amazon Entering the Netherlands – What it Means for Retailers & Brands
- How to build the business case for MDM?This episode is about how to build the business case and measure the ROI of MDM and PIM or any data management platform. Many business people in E-commerce, IT and marketing still struggle to connect MDM to ROI and measurable outcomes. For this reasons I interviewed a seasoned consultant like Michael Rice to learn from … Continue reading How to build the business case for MDM?
- Instagram E-Commerce Checkout Feature & the Impact on your Data ManagementInstagram launched a brand new ecommerce checkout feature for more than 20 top brands – including Kylie Cosmetics, Nike, Uniqlo and Warbly Parker. The checkout button on Twitter was not a success story, but Instagram has true potential. Why? From my own experience I follow brands to get inspiration about shoes, watches or fashion styles. I … Continue reading Instagram E-Commerce Checkout Feature & the Impact on your Data Management
- MDM programs cost millions and never end. True or false?Are MDM programs are a waist of money? Even in the digital age where the most successfull companies of the world based the business on data, this question is discussed. I interviewed Michael Weiss, a senior business consultant in the PIM & MDM market. Watch our conversation. Hope it helps you to focus on the … Continue reading MDM programs cost millions and never end. True or false?
- Does CxO have to worry about technology?Data is the new currency. Yes, everybody agrees. But in order to make your business run successfully on data, what role does technology, platforms and apps plan to make it happen? What is needed to scale? What is needed to react to the market in an agile way. One more interview with a seasoned business … Continue reading Does CxO have to worry about technology?
- Why The Dream of AI is Illusion…Why The Dream of AI is Illusion….. when you do not have the data. Watch my presentation from a breakout room at AXCD 2019 in Berlin. During the conference about automating content for marketing & e-commerce I talked about the need for great (master) data as key factor for successful use of AI & ML. … Continue reading Why The Dream of AI is Illusion…
- Debunking Three Myths of The Gartner MDM Magic QuadrantAn analyst once compared the Magic Quadrant with sports. At a conference he said: “Being an analyst in the MQ is like being a referee in kids soccer. Before the game everybody wants to be your friend. By half time almost everybody hates you.” What he described was the relationship between analysts and software vendors … Continue reading Debunking Three Myths of The Gartner MDM Magic Quadrant
- What is the Difference? MDM vs. PIM vs. PXM?MDM. PIM. PXM. …. What are all these acronyms and why do they matter? I though it is time to write down my view on the terms used in the data management world. Especially when nowadays digital transformation or getting ready for the digital business era has taken the importance of (master) data to new … Continue reading What is the Difference? MDM vs. PIM vs. PXM?
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