How to Nail Social Commerce?

I asked Marcel Hollerbach, CMO and founder of Productsup, what are the most important success factors for accelerating social commerce and B2B commerce in a complex and ever changing world. I find out that many things which apply to selling to on Instagram and co, also applies to the complex world of B2B commerce. Watch the video interview now: https://youtu.be/X4aXl87xa14

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