How to build the business case for MDM?

This episode is about how to build the business case and measure the ROI of MDM and PIM or any data management platform. Many business people in E-commerce, IT and marketing still struggle to connect MDM to ROI and measurable outcomes. For this reasons I interviewed a seasoned consultant like Michael Rice to learn from his experience how you can sell the MDM invest to your CEO. Watch the video now.

I will add helpful links to this topic later.

The Ultimate Collection: ROI of MDM/ PIM

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