Conrad Electronic, is a flag ship brand in German retail, with a traditional heritage. Today retail & digital is different than ever before. The platform economy has changed how companies, employees, external business partners and technology collaborate. Everyone talks about Amazon, Apple and Shopify. I asked Ales Drabek, Chief Digital & Disruption Officer at Conrad, how Conrad is transforming to a platform business. Watch the interview to learn how he is managing change, people and technology.