2021 Trend Hyperautomation – How to Make it Work in eCommerce

“Everything that can and should be automated will be automated.” says Brian Burke, Research Vice President, Gartner on their latest Top Tech Trends eBook 2021.

Disruption is the main theme of 2020. The impact has fallen along three themes: People
centricity, location independence and resilient delivery. As organizations continue to respond to the crisis and explore new ways to operate and drive growth, the Gartner top strategic trends highlight areas of opportunity and ways for organizations to differentiate themselves from competitors. In the Gartner ebook, Top Strategic Technology Trends for 2021, they lay out 9 key trends. One of the trends is “Hyperautomation”.

What does Hyperautomation mean?

Business and IT both are looking at using tools like AI, machine learning, event-driven software, robotic process automation. business leaders are seeking for digital operational excellence. Business leaders expect from it a better speed and better customer experience based on data.

Example of Automation in E-Commerce

Let us look at some concrete examples, where machine learning (ML) carries the promise of a better business world. A very hot topic these days is how to automate product & category description for e-commerce. An interesting read is this whitepaper. But the this whole story will not take off, if you don’t have the correct and complete product data to create compelling content, that impacts conversion in e-commerce. In my presentation I looked a concrete example:

If you do not have 30 minutes to watch my presentation, I show you a very simple example, why e-commerce content automation needs trustworthy product information. Just compare these two pictures who paint a thousand words. What is more compelling when you are about to buy a mobile phone online?

My research has shown that the us of PIM impacts conversion rates (+35%), margins (+44%) and time to market (+75%). More details on this can be found on this blog. Beyond product data, there are many more examples, where automation with quality master data can create better experience and improve operational efficiency. In future blogs, I will look at customer experience, supply chain efficiency, compliance and more use cases. Stay tuned, or leave your comments and experiences.

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