IKEA saved by online sales during lockdown – Looking behind the scenes

Jesper Brodin, the CEO of IKEA ,was recently interviewed by Bloomberg on their financial results. He confirmed that their massive flagship stores are still a key element in the IKEA strategy. The flagship locations have a role beyond “retail” and play a key role in delivery and fulfillment for IKEA’s e-commerce business: 60-70% of online orders go directly to the stores for fulfillment. I also learned that the omnichannel strategy remains key to the IKEA brand, as 4 of 5 customers are using different channels for their informed customer journey. “Online saved us,” CEO Brodin said in that same interview. Indeed, IKEA’s online revenue grew by 45% during 2020. 

Check out my synopsis on a short video:

Selling furniture, or any product or service online is not a simple process. Without correct, complete, and current data, e-commerce sales are not possible. The full blog post where I explain how you you control your data to enable cross-selling in e-commerce of furniture can be found here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close