The Convergence of MDM, PIM, Syndication & Digital Shelf Analytics changes the Digital Experience

Next Level Experiences with the Convergence of Source of Truth, Enrichment, Distribution and Insights

Working in PIM/MDM/DAM over 20 years, my personal belief has always been that in order to succeed you need to offe an end-to-end solution instead of various point solutions. According to IBM, poor data quality in the U.S. alone costs $3.1 trillion a year. Additionally, disconnected information systems can cause issues within inventory management, time-logging systems, and personnel training, increasing overall costs that affect an organization’s bottom line.

That is why Syndigo has built an offering that that supports source-of-truth data creation, management, and governance; record enrichment; wide scale, efficient, and reliable distribution; and behavioral insights at the digital shelf. That means going deep in the point best of breed solution level and end2end at the same time. Either go big from the get-go or start and grow fast.

Here comes a check-list to validate your experience-need with your current solution setup:

1. What is your current process for creating and managing your ‘source of truth’ for product data?
2. How do you currently enrich and curate your product content for different channel partners?
3. What has been your experience with distributing your product content, and what challenges have you faced in doing so?
4. What insights are you currently able to gather about your product data, and how do you utilize them for optimization?
5. How complex is your current environment for sending and working with data? Can you provide some examples of complexity or inefficiency you encounter?
6. Have you experienced any issues with data silos or integration between different systems? How critical is solving that for your business?

So how does Syndigo help?

Your needs — and the needs of each of our customers — come together at the intersection of these solutions. You need a place to create your source of truth, enrich it, curate it for channel partners, reliably distribute it, and gather insights for optimization.

Many vendors in the PIM/PXM market started here for the ‘quick win’…and they are now struggling to expand in multiple directions to serve their customers more thoroughly. On the other hand, Syndigo has purpose-built our UX to support the underlying needs and use cases you have for creating, governing, enriching, syndicating and optimizing data.

Syndigo’s environment is purpose-built, at the solution level, and integrated across all your data environment needs – enabling you to work more effectively.

Syndigo enables the convergence of these disciplines for a unified experience.

• Source of Truth with Master Data Management (MDM), for example the right product, from a reliable vendor at the right warehouse; including sustainability information or all data for the Digital Product Passport (DPP)
• Enrichment with PIM (Product Information Management), like telling a rich and compelling story about your products on the product detail page. For example Syndigo clients reported a 33% high in average add to cart rate with Enhanced content.
• Distribution to all key channels & marketplaces with Syndication, like 1,800 global marketplaces, such as Amazon and many others, or publishing to leading eCommerce solutions such as Salesforce Commerce Cloud, Adobe, Shopify and others.
• Insights with Digital Shelf Analytics on what content drives what outcomes in conversion, add-to-cart, engagement, and so much more.

A good read about the new level of convergence of different disciplines as MDM, PIM, Syndication and Shelf Analytics, the latest report of Gartner named „Market Guide for Product Information Management Solutions“ published on Oct 3, 2023.