This episode is about how to build the business case and measure the ROI of MDM and PIM or any data management platform. Many business people in E-commerce, IT and marketing still struggle to connect MDM to ROI and measurable outcomes. For this reasons I interviewed a seasoned consultant like Michael Rice to learn from his experience how you can sell the MDM invest to your CEO. Watch the video now.
I will add helpful links to this topic later.
Data Talks 